Frasers Group are on an ambitious elevation strategy and will be partnering with cloud-based payment solutions provider, Checkout.com, to bring an improved and streamlined customer experience across its business. Frasers Group are continually pushing to deploy cutting edge technology – as the business aims to meet the demands of an ever-evolving consumer who is looking for an enhanced shopping experience.

A ‘multi-channel elevation strategy’ sees Frasers Group investing significantly in its technology and eCommerce platforms, which is managed centrally giving the benefits of scale and operating efficiencies to its brands such as Sports Direct and House of Fraser. The project is set to benefit customers across more than 20 countries worldwide with a streamlined checkout process and seamless experience across its website, mobile and in-store premises.

At the start of the relationship, Checkout.com’s payment consulting team conducted a thorough analysis of the group’s transaction data and customer flow insights to inform a payment strategy. This consultative approach, coupled with Checkout.com’s end-to-end payment solution -- accessed through a single technical integration -- enables Frasers Group to take complete control of their digital payment operations. Early indicators suggest an instant uplift in payment performance, namely the acceptance rate of transactions.

David Al-Mudallal, Chief Operating Officer at Frasers Group said, “Our vision is to serve our consumer with the world’s best sports, premium and luxury brands. Partnering with business’ such as Checkout.com, allows us to do so effectively, whilst further advancing our elevation strategy, and investing into the business’ long-term growth.”

“The brands that make up Frasers Group are stalwarts of the European retail sector,” added Moshe Winegarten, Senior Vice President at Checkout.com. “Our platform enables merchants to access modular feature sets which unlocks new business models, drives growth and improves the customer checkout experience. We’re excited to further our relationship with Frasers Group and support their continued growth internationally.”