Embedded insurance is the future of distribution. Making insurance accessible for everyone, anywhere



Where is your head office based


Penni.io enables insurance providers to offer more convenient, relevant offers by taking advantage of digital partnerships. Our white-label platform allows insurers to tap into the digital customer journey and embed and sell insurance anywhere.


We take an otherwise time-consuming process and make it easy and fast to implement. This means that insurers can start reaching and engaging customers where they are in just days and, in a simple, future-proof way, scale their business.


The Penni Connect platform helps identify digital sales opportunities and build conversion-optimised customer journeys that support human thinking, needs and decision-making. That is, customer journeys that are based on customer behaviour analytics.


For insurance providers looking to put the customer first, our team of experts - specialised in both tech, insurance, and behavioural psychology - help design the future of insurance, making it accessible for everyone, anywhere.

The 2022 Fintech Power 50 Cohort Revealed
July 12, 2022
40 trailblazing fintechs and 10 outstanding fintech influencers announced live at Fintech Week London The Fintech Power 50, a list of the 40 most inno