Payhawk Aces Partnership with Tennis Star Grigor Dimitrov as Brand Ambassador
April 23, 2024

Payhawk, the global spend management solution, has welcomed Bulgarian tennis player Grigor Dimitrov as the company’s new global brand ambassador.

The symbolic partnership will see Payhawk double down on community initiatives, including outreach programmes to its tech, startup, and sports communities. Partnering with Dimitrov will help to broaden awareness of these activities, which in the past have involved donations, tech education and mentoring, as well as tennis and other sport charity tournaments.

As part of the sponsorship deal, Dimitrov's tennis attire will carry a Payhawk logo and he will also participate in different CFO-focused events organised alongside the ATP & ITF calendars. This will open up the opportunity for fans to engage with the player. Payhawk customers can also expect to receive exclusive signed merch, including t-shirts, posters, photos, tennis match tickets, and invitations to exclusive meetings with the tennis star.

Hristo Borisov, CEO and co-founder of Payhawk says: “I cannot think of a better player that can represent the global vision and ambition we have at Payhawk. The synergy between Grigor and Payhawk is undeniable – Grigor is Bulgaria’s most successful tennis player and we are Bulgaria’s first unicorn company, a testament to the strength of our business. As an individual, Grigor is highly successful and competitive but also humble, compassionate and professional.

"He truly embodies some of the unique values we foster in our team culture and employees, which supports our innovation and the cutting-edge products that we deliver on the market. With this partnership, Payhawk will expand its global ambition and will now provide Grigor with all the support he needs to perform at his highest level anywhere in the world.”

Dimitrov also commented: “I am honoured to be joining forces with a company that shares the same vision, passion for success and ambition to make a difference in our community as me. Sports are a great way of bringing people together, and so I'm looking forward to seeing and supporting Payhawk as they continue their incredible work in creating more opportunities and elevating the tech scene.”

The player has been ranked as high as world number three in singles by the ATP, making him the highest-ranked and most successful Bulgarian tennis player in history.